Content & Email Marketing

Expert Copywriting for Your Website

Lead Collection Forms

Automated Email Marketing Journeys

Turn your website visitors into leads and customers

If you’re not sure what to say on your website (or how to say it), or you’re confused about how to promote your business with email, then you might benefit from professional copywriting and email marketing services. A well-written website and email campaign can really set you apart from your competitors.

Website copy really matters

Your website is your most important digital asset and needs to engage visitors immediately. Good website design will do that, while good copywriting encourages people to engage with your business, making them want to find out more about what you do and who you are.

Copywriting and email marketing for your website. Teapot and teacup with blank paper on clipboard

How I can help

Before I built websites, my career was in corporate marketing and communications. I have over 15 years of experience in digital marketing, copywriting, and email automation.

I can help you to craft your content and campaigns in a way that helps you convert visitors, acquire leads, and generate more sales.

Copywriting & Email Services

Whether you’ve got no content, some content, or content you just don’t like very much, I’ll help you get it where it needs to be.

Copywriting

Full copywriting service: I’ll work with you to get a feel for the “voice” of your brand and get the tone just right. Your copy will be concise, compelling, and optimised both for your users and the search engines.

Edit & Proof

Use this service if you already have content, but would like it professionally edited, proofread, or optimised for SEO. Good copy can make a big difference in converting your website visitors into customers.

Email Marketing

Set up a newsletter subscription form on your site and start growing your email subscriber list. Email journeys can be automated to nurture your new leads and move them towards becoming a customer.

Book a Free Consultation

Do I Need Email Marketing?

If you don’t already do any email marketing for your business, then I highly recommend you get started on building and growing an email list. Email is a really powerful part of your marketing toolbox.

Here are a few of the key benefits:

  • Your email subscribers actively filled in a form to become part of your list – i.e. they’re really interested in what you have to offer
  • Your email list isn’t susceptible to external factors: it can’t be wiped out by a social media algorithm change or a Google update
  • You can personalise the content of your marketing emails by segmenting your list and targeting people based on numerous filters
  • And the best one: you can partially or completely automate your email marketing with tailored customer journeys that you only have to set up once. Then you sit back and let them auto-send to everyone who subscribes to your email list.

Not sure what you need? Let’s talk

I’m happy to talk through your copywriting requirements or email marketing options, whether you know what you want or don’t where to start.

Email marketing in particular is an area which many small business owners struggle with, both in terms of figuring out exactly what you want to say, which platform to use, or how best to set up customer email journeys. And that’s before you’ve even navigated the fun-filled world of GDPR.

I can advise on what you can do to start email marketing, automate your emails, optimise existing campaigns, and much more.

Simply get in touch and we can discuss the best options for you.

Recent work samples. Teal notebook and coffee cup on wooden table.